• Location地段: Shanghai, China中国上海
• Area面积: 313sq.m.
• Project Year项目年: 2014
Curves, a well-known global fitness brand, invited ASIG Design to design its flagship fitness center in Shanghai, China under a fresh and exciting rebrand in the Chinese market. Focusing primarily on a burgeoning middle class of savvy 30-somethings Chinese women, Curves set out to revamp the female-only fitness club based on a list of design principles: fresh, light, social, fun, curvy, techie.
The space is divided into three sections: fit bar/lounge, fitness area and internal office/change room. Curves signature purple color was used in cozy fabric walls and customized exercise equipment next to brushed stainless steel details that give the user sense of technology and fun. Images of healthy women of all ages are sprinkled amongst clean minimal white walls in order to inspire good health in all guests that use the space.
Curves, 作为全球知名的健身品牌,邀请杰璐设计工作室打造他们在上海的旗舰健身中心,目的是在中国市场进行一次令人激动的品牌重塑。主要针对新兴中产阶级,精干的30岁左右的年轻中国女性,Curves致力于创造女性专用健身俱乐部。其主旨在于:新鲜,轻松,社交,乐趣,曲线,先进。
该项目分为三大功能空间:健康吧台\休息区,健身区以及内部办公与更衣区。Curves的紫色标志被安排在柔和的织物墙壁上,专门定制的健身器材与拉丝不锈钢的细节,这些设计都能带给客户乐趣感与专业感。各种的健康女性的形象点缀在干净的白色墙壁上,以激发空间使用者向往健康的动力。